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Reservations.com

Reservations.com is changing the way the world reserves hotels.

They offer a comprehensive platform where users can
scout through thousands of hotels worldwide, which makes
discovering the perfect hotel as easy as one click.


In collaboration with their digital marketing team, I’ve developed copy for:
creative media pitches | short + long format articles | social media content


Media Pitch: Think Week Infographic

Hi [Contact Name],

In this day and age, it seems like you’re not considered a hard worker if you’re first to leave the office, and forget calling yourself an entrepreneur if you don’t work on Saturdays.

We push the idea of “grinding” and “hustling,” but what if the most productive thing we could do was actually do nothing at all?

Reservations.com just published a blog post explaining how Bill Gates takes a secluded seven-day retreat twice a year to truly think big and outside of the box. The accompanying infographic showcases how anyone can mimic Gates’ legendary “Think Weeks” to produce incredible results and experience growth – both professionally and personally.

Considering your audience, I thought you might find this to be a cool feature in an upcoming piece for [Website Name].

Let me know what you think! If helpful to the team, I’d be happy to write a custom intro or contribute a full guest post.

Thanks,
Nicole

 
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Original Article: Think Week Infographic

Crafted in light of this outlet’s audience, I wrote an article for The Business Woman Media that
spoke to their readers, while seamlessly weaving in content from the Think Week Infographic.

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“When was the last time you got more than a few hours to yourself? Not just going on that well-deserved PTO, not just separated from your family for a two-day work trip away. Really, truly, just you. Even better question, when was the last time you got away and didn’t feel bad about it?

If you can’t remember, the good news is you’re not alone. Nearly 90% of mothers report experiencing guilt and 67% report prioritizing care for others over their own self-care according to research by NUX and Kelton Global respectively. Considering the many hats we wear, it’s no wonder we get caught up in feelings of guilt and end up leaving ourselves in last place.

So what’s a woman to do with the precious time she has left over for herself? Turns out, one of the most productive things we can do is absolutely nothing at all.”

 
 

Original Article: Think Week Infographic

Taking on a more professional tone of voice for Human Resources Online, I provided context around the infographic and how the material can be applied to anyone’s corporate lifestyle.

“From meditation practice and standing desks to 15 minute walk-breaks and office plants, it seems like everyone has a recommendation when it comes to boosting productivity and staying motivated in the workplace.

But what if we need something more to truly thrive in our careers, year after year? At what point do these quick-fixes fall short and leave us questioning the quality of our work?”

 

Original Article: Think Week Infographic

For The Daily Mind, I made sure to include more of the health benefits and research behind the ‘Think Week’ practice to lure skeptical readers in.

“When it comes to productivity and staying inspired, you often hear the suggestion of getting some fresh air or opting for a standing desk.

Ask Bill Gates, however, and he’ll tell you to go take a week off in seclusion, free from Wi-Fi and all civilization. Yep, coworkers, friends and even family excluded.”

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