Over 12,000 ASTM standards operate globally.
Defined and set by ASTM International, they improve the lives of millions every day.
Combined with their innovative business services, they enhance performance
and help everyone have confidence in the things they buy and use.
During my time in their global headquarters, I produced:
long format print articles | internal marketing materials | social media content
Print Articles
Standardization News is ASTM International’s print magazine that has a global
reach of 50k+. Aside from interviewing several key industry leaders, this write-up
required extensive research in order to provide a thought-piece that was both
technical and entertaining for their international audience.
Marketing Brochure
The previous marketing brochure for their student program was
dull in terms of copy content and visual aesthetics.
I gave it a modern lift to capture the company’s rebranding and
continuous desire to connect with their younger audience.
